Bing Webinar – The Psychology and Future of Search

First launched in June 2009, Bing is a search engine operated and owned by tech giant, Microsoft. Although it is commonly perceived as only holding a small percentage of the market share, in recent years Bing has gained traction and now 1 in 4 searches are made through the platform. As such, if Bing continue to expand at this rate, it’s likely that within a few years they will be competing with Google for their share of the market. Bing have noticed that their audience is evolving – nearly 2/3rds of their users are under the age of 45, 21%...

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Mastermindset Webinar: How to Read Your Customer’s Mind (And Sell More)

Meet the Mind Reading Experts                     Martin Lucas (Chief Executive Officer) and Simon Jack (Chief Science Officer) of Mastermindset. They have created 6 businesses (4 together), published 2 books, received 16 awards and solved problems for 100s of companies. They use psychology, science, behavioural economics, emotional intelligence and mathematics to examine what drives behaviours in any given marketplace. They begin with the underlying premise that behaviours are manifestations of how we think and act. They are demonstrations of prior actions and beliefs.Humans are Irrational Creatures More often than not, human behaviour defies...

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