HMG Paints came to us wanting help with evolving strategically whilst retaining their strong brand reputation. Since 1930, HMG have grown to become the UKs largest independent paint manufacturer and now have outlets across the world.
Although their existing website does a good job of showcasing their products, HMG wanted to keep up with current trends and make it easier for customers to buy their products.
HMG came to us wanting a website that is flexible and easy to use yet will allow them to expand their online presence. Our solution was a WordPress and BigCommerce integration. The customisability of WordPress allowed for a website with innovative features, while the speed of BigCommerce allows for a smooth eCommerce experience.
HMG don’t want to be known just as paint sellers, so it was important to them that the new website shows off their training offerings and helps to humanise their brand by displaying their work in the local community as well as insights into where their designs come from.
And in their words…
“We were really impressed with Digitl’s experience and we felt the team had the right mix of technical insight, creativity and market awareness.”