In the last 50 years the digital world has quickly become a crucial aspect of modern society. No longer do buyers want to be interrupted with traditional marketing techniques. In fact, research shows that approximately 58% of postal catalogues remain unopened and a whopping 86% of people skip TV adverts. But the Internet of Things is growing daily, with more and more devices becoming interconnected. If you haven’t already, now’s the time to expose your brand to the masses and implement a multi-channel digital marketing strategy.
That’s where we come in. With tons of hands on experience we can help you piece together the digital puzzle to help your brand not only attract new prospects, but also nurture and re-engage with existing customers.
Social Media Management
Whether it’s Facebook, LinkedIn, Twitter, YouTube, Instagram, Snapchat or Pinterest we’ve got you covered. We know how time consuming it can be to manage your social channels as well as running your business, so leave it with us. We’ll schedule posts, create content, grow your online community and maintain your reputation.
At the heart of successful digital marketing is great content. Ultimately, we want to produce content that your audience will find helpful. So we’ll start by gathering audience insights to understand the challenges they face. Then we will produce blog posts, super blogs, infographics and videos that they will LOVE.
Conversion Rate Optimisation (CRO)
When it comes down to it, digital marketing is futile if it isn’t improving your business and generating more conversions. Through a mixture of A/B testing, customer journey analysis, shopping cart abandonment analysis and online customer feedback we can maximise your chances of getting those all-important conversions.
Despite being the oldest tactic in this package, email marketing should not be forgotten. Year-on-year email marketing produces the highest return on investment (ROI) for businesses. It’s the best way to initiate conversation and deliver content to your customers. So it’s understandable why for every £1 spent, email returns £38.
In the Age of Information most people turn to search engines to find out more about a product or service before they commit to a purchase. That’s why your businesses online reviews are of GREAT significance. We can help you to increase your Facebook, Google, TripAdvisor, Bing and TrustPilot reviews by generating online feedback forms, sending out automatic emails to your customer database and promoting good reviews on social media.
Link building is the process of getting other websites to include hyperlinks to your website, think of it as the website equivalent of networking. It is important because the Google algorithm analyses it to help determine your search engine ranking. We can assist with this by creating and promoting content online that is keyword rich and SEO friendly.
Unless you’ve been living under a rock for the last couple of years you’ll have heard of the Kardashian/Jenners and the online impact they have. With that in mind, influencer marketing is a great way of gaining exposure, building brand awareness and accessing your target market. Truth be told you probably don’t have the marketing budget to work with Kim Kardashian, but we can help you to find industry specific influencers who can drive conversions.
Pay Per Click (PPC)
Whilst it’s important to pay attention to your organic search results, paid search is the fastest way to get to the top. With targeted ads you gain full control over who, where and when your adverts are displayed to potential customers. What’s more, paid search makes it super easy to track ROI.
Search Engine Optimisation (SEO)
It’s fair to assume that if you’ve spent good money on a website you’re going to want people to be able to find it. Not only does SEO improve your websites overall searchability and visibility, it also helps to build trust and credibility. We’ll improve your SEO by conducting keyword research, publishing quality blog posts complete with outbound links and meta information, optimising your website layout and improving load speed.
After all of this we will produce monthly reports so you can keep track of your progress and better understand what’s working and what’s not.
Five Star Service
Only ever rated
Here’s some comments that we’ve had from clients… and by clients we mean the people we’ve done work for, and not our mums!
Just watched the GDPR webinar, thank you. Good free advice that has been a great help as always.David Maddison
Digitl have been outstanding. The help they gave my business was thorough and well thought out and has been of great value. The webinars are also giving me free advice that I couldn’t get anywhere else.Carl Cordock
Excellent service, Highly recommend, Created all we needed for our Business in Malta, Best Digital Agency on the Market by far!Les Croft