time-ticking-for-magento-end-of-life

Magento 1 End of Life: Planning for the Future

Almost 13 years after its implementation, Magento 1’s lifespan is coming to an end. Back in 2015, upon announcing the release of Magento 2, Adobe set Magento 1’s end-of-life date as November 2018. This was subsequently pushed back a further 18 months to allow merchants to research their options and confidently plan for the future. Now, Magento 1’s end-of-life is just 4 months away on 30th June 2020.If you’re one of many merchants still using Magento 1 to power your online store you may be wondering what implications this end-of-life will have and what options are available to you? Keep...

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An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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An Interview with Nils Zündorf: Amazon Product Launch Strategies

Who is Nils Zündorf? Nils is an Executive Director of Factor-A, and has been an eCommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, in particular focusing on Amazon Sponsored Ads and Amazon Demand Side Platform. Nils also has a Masters degree in Information Science from the University of Duisburg-Essen, Germany. Who are Factor-A? Factor-A (part of Dept) are pioneers in Amazon vendor management. They understand that manufacturers and brands need to position themselves online and in eCommerce in order to stay relevant, and Amazon is the most effective way to do this. Their goal is,...

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eBay Hacks: How to Improve Your Listing Quality and Drive Sales in 2020

Creating new eBay listings can be pretty exhausting. From images and EANs to titles and pricing, there are lots of things to consider. In fact, we’d understand if you’re guilty of cutting corners with your eBay listings.Currently, there are around one billion live eBay listings, which means competition is fiercer than ever – especially if you’re a business seller. The eBay algorithm has evolved from what it was and places more importance on relevance, value for money and good service. This means that optimising your listings to a high standard takes time and experience.The good news is we’re here to...

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An Interview with Eric Karich: Reporting Copyright, Patent and Trademark Infringements on Amazon

Who are SellerGard?          SellerGard is an offshoot of Karich & Associates, a boutique patent firm based in California, US. The program is designed to help protect Amazon sellers with trademarks and patents. Karich & Associates have over 20 years’ experience assisting with design patents, utility patents, trademarks, and research. They have prepared patents for a wide range of inventions and have extensive experience developing international protection strategies.  1. Why do trademarks matter to Amazon sellers? Having a registered trademark is especially important to Amazon sellers because a registration allows sellers to obtain Amazon Brand Registry (ABR), which gives access to Enhanced Brand...

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BigCommerce vs Magento: Everything You Need to Know

Statistics show that the eCommerce industry is currently growing by 23% year-on-year, with the number of digital buyers expected to hit 2.14 billion next year. If you’re thinking of taking your business online, 2020 is the perfect time to do it.From Shopify and BigCommerce, to Magento and WooCommerce, there are tons of eCommerce platforms you can build your website with. But choosing the most adequate match for your business can be tricky. In the second installment in a series of blog posts exploring popular eCommerce solutions, we’re comparing Magento and BigCommerce. What is BigCommerce? BigCommerce is a SaaS, cloud-based eCommerce store builder...

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Webinar: BigCommerce vs Magento

The sunsetting of support is very much on the horizon for Magento 1.9.x. Many online retailers are comparing other SaaS eCommerce platforms to Magento as part of their due diligence. In this webinar, Karen is joined by Ashley to take you through some of the starting points to make an informed decision. In this BigCommerce vs Magento webinar:Upgrades & Security Total Cost of Ownership Flexibility & Customisation Cost of Ownership Growth to the next level Headless Commerce Case StudiesTake a look and let us know your thoughts - if you would like to have a chat through the options that...

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20 Amazon Advertising Tips for 2020

Amazon’s selling platform is a growing entity - it is rarely the same thing from one week to the next. Already in 2020, for example, we’ve seen the introduction of new ‘Campaign’ advertising reports, and heard rumours that Amazon will start collecting VAT in more European countries. With all of these changes, it’s hard to keep track of best practices and the most effective techniques for your products. But complacency on your side will cause your Amazon Advertising campaigns to suffer. If you’ve noticed your ACoS increasing, impressions decreasing or your sales fluctuating, it’s probably time to give your ads a...

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eCommerce trends 2020

9 Emerging eCommerce Trends for 2020

It’s fair to say that 2019 has been a year of political chaos, area 51 memes and royal scandals. The looming shadow of Brexit has continued to cast doubt over the economy, in turn stagnating the growth of many industries. Despite this, the eCommerce industry has continued to thrive. In fact, Official National Statistics show that in October 2019 19% of all retail sales happened online, and this is expected to grow to 50% within the next 10 years (The Guardian, 2019).For the third year in a row we’ve researched and pulled together a list of trends that are set...

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Amafest October 2019: Speaker Slides

Our second Amazon conference of the year, Amafest, took place yesterday and we had another great turnout! We covered a whole host of topics, from Amazon Ads and image optimisation hacks to Vendor Central secrets. It was great to see you all and we'd love to see you again. The date of our next conference is set for 13th March 2020. We'll let you know when tickets are available.If you missed out yesterday, or simply want to revise your learnings this blog post is for you. Below you can find the full deck of speaker slides from yesterday's event (you're welcome)....

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2019 Christmas Opening Hours

As Christmas is fast approaching the team are looking forward to spending some well-deserved downtime with family and friends.Our opening hours during the holiday period are as follows:Friday 20th December: 9:00am – 17:00pmMonday 23rd December – Friday 3rd January: CLOSEDMonday 6th January: 9:00am – 17:00pm2019 has been another great year for us. We’ve had lots of exciting website launches – some personal highlights include Eyekit, HMG Paints, Joe Audio and Bridge Insurance.We’re excited about what’s to come in 2020 and we’ve got ambitious plans. Make sure you keep an eye on our social media in early January for a big...

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Influencer Marketing: How to Spot Fake Instagram Followers

From ex-Love Islanders to Kardashians, influencer marketing has exploded over the last few years to become a $5-10 billion dollar industry. For many people being an influencer is a full-time job, and those with over 1 million followers can expect to earn around £50k per post. But why is influencer marketing so successful? Well, influencers are often seen to be more ordinary and authentic than traditional celebrities, which makes their recommendations more persuasive. Being an influencer sure sounds good, right?! Unfortunately, you’re not the only one thinking this - recently there’s been an influx of people trying to enter the...

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Amazon A-Z: The Ultimate Guide to Amazon Terminology

It’s fair to say that Amazon is unlike any other online selling platform - it is the cow amongst a herd of sheep. If you’re currently selling on Amazon, or it’s something you’ve looked into in the past you’ll know that Amazon love jargon. It’s all ‘ACoS this… Lightning Deal that…’ and, quite frankly, it’s enough to give you a headache. If you’re fed up of Amazon’s technical language and need some quick answers, this is the guide for you. We’ve put together a glossary of terminology featuring 40 of the most common Amazon terms and what they mean. I’ve tried...

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Amafest 2019: An Interview with Prabhat Shah

After the success of our event last May, our conference in collaboration with Online Seller UK is back! This year on 17th October we will be taking to the stage at UKFast to talk all things Amazon. We’ll be joined by a variety of experts who will be sharing their success stories and providing helpful insight into the world of Amazon.Last week we interviewed the event organiser, Prabhat Shah about what we can expect from Amafest UK. Read on to find out!1. How can people get a ticket?PS: Tickets are available online from https://amafestuk.com. Registration is really easy and...

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