Amazon A-Z: The Ultimate Guide to Amazon Terminology

It’s fair to say that Amazon is unlike any other online selling platform - it is the cow amongst a herd of sheep. If you’re currently selling on Amazon, or it’s something you’ve looked into in the past you’ll know that Amazon love jargon. It’s all ‘ACoS this… Lightning Deal that…’ and, quite frankly, it’s enough to give you a headache. If you’re fed up of Amazon’s technical language and need some quick answers, this is the guide for you. We’ve put together a glossary of terminology featuring 40 of the most common Amazon terms and what they mean. I’ve tried...

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Influencer Marketing: The Good, The Bad, The Ugly

Move over X Factor, the next generation of kids aren’t interested in following in the footsteps of Little Mix and One Direction to become pop sensations. Instead, a recent study has shown that around 1/3rd of kids between 6 and 17 aspire to be YouTubers with a further 1/5th aiming to be bloggers or vloggers. Influencer marketing continues to be a growing industry, with sponsored Instagram posts increasing by 198% over the previous year and in the process generating over a billion likes. This is because telling your own customers that your own products are the best is seemingly biased...

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