Influencer Marketing: How to Spot Fake Instagram Followers

From ex-Love Islanders to Kardashians, influencer marketing has exploded over the last few years to become a $5-10 billion dollar industry. For many people being an influencer is a full-time job, and those with over 1 million followers can expect to earn around £50k per post. But why is influencer marketing so successful? Well, influencers are often seen to be more ordinary and authentic than traditional celebrities, which makes their recommendations more persuasive. Being an influencer sure sounds good, right?! Unfortunately, you’re not the only one thinking this - recently there’s been an influx of people trying to enter the...

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Google Ads Match Types: How to Find a Match Made in Heaven

Tinder and pay-per-click (PPC) campaigns have more in common than you might think - on both platforms your matches are the key to success. Whether you’re advertising on Google, Bing, Yahoo or Amazon you’ll be asked to set a match type for your keywords. Put simply, this governs how precisely the search engine algorithms will interpret your keywords. The match type you choose is contingent on your advertising goals. If you’re interesting in building brand awareness and visibility your match type will be different than if you’re looking to target a few highly specific leads. It may sound straightforward, but choosing...

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