An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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BigCommerce vs WooCommerce: Everything You Need to Know

Last year global eCommerce sales amounted to nearly 3.5 trillion dollars! With statistics like this, it’s no surprise that people are turning to the online world to expand their businesses and sell their products. In fact, Bizain found that traditional brick and mortar retail stores’ footfall is declining by 15% year-on-year.If you’re hoping to take your business online in 2020 there are lots of different eCommerce solutions to choose from. To help you decide which platform is the best fit for your business we’re going to be sharing a series of blog posts comparing 4 popular solutions: Big Commerce,...

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Shopping Cart Abandonment: The Secret to Re-engaging Your Customers

Shoppers adding items to their online baskets then leaving the website without completing the checkout process has become a worldwide phenomenon. Fortunately for eCommerce website owners, virtually abandoned baskets don’t leave anywhere near the amount of clutter as physically abandoned baskets. However what they do leave is a sense of frustration amongst sellers. Why is it that more than 2/3rds of the people who visit an eCommerce website drop out at the last minute? In this blog posts we’ll be exploring the possible causes of shopping cart abandonment (SCA) and some simple practices that will minimise dropouts and maximise revenue....

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Amazon Best Practices Webinar: 5 Tips and Tricks to Promote Listings and Drive Sales

As a global leader in eCommerce, it’s almost as easy to get lost on Amazon as it is in the Amazonian rainforest. With their range of own brand products constantly increasing, it’s becoming harder for outside names to bring their best cards to the table and win.With the help of Amazon expert and founder of Online Seller UK, Prabhat Shah, we’ve put together our top 5 seller optimisation tips aimed at increasing traffic and conversion rates of your products. Fortunately Amazon doesn't change its algorithm as often as other platforms, so these tips are worth remembering.5 Tips and Tricks to...

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Brightpearl Amazon Webinar: How Your Business Can Compete With Amazon

In our latest Amazon webinar with Brightpearl's Stuart Pick we discussed the benefits of automating processes of your eCommerce business. Tech giant Amazon was initially founded in 1994 by Jeff Bezos, starting its days as an online book store. Within a few months it began shipping to countries in every corner of the world, continually growing leaps and bounds to become a $470 billion business spreading into almost every imaginable industry. Nowadays, Amazon represents a huge opportunity for merchants – whether you sell through them as a seller, to them as a vendor or to other businesses as a marketplace. As...

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Exporting Webinar: Growing Your Online Business Globally

Growing your business beyond shores is the dream for many of us, but it doesn't come without challenges. Whilst it’s easy to say the world is our oyster, trading internationally carries constraints in many areas, from legal and regulatory barriers to language and cultural barriers. So it’s fair to say that the decision to trade globally shouldn't be taken lightly. To watch our webinar with trade advisor and eCommerce expert, Joe Darwen on exporting and growing your online business, click here to view our exporting webinar. Why Trade Globally? Pursuing international trade confers many benefits, both tangible and intangible. Whilst the population of the...

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BHS threatens to close 40 stores as the highstreet evolves (not die)

We've all woken today to the sad news that BHS is yet again struggling and looking to renegotiate the terms on 40 if it's 164 stores and threatens to close up to half of them if it doesn't get its own way.Darren Topp, the chief executive of BHS said: The CVA proposal is a necessary milestone in resetting BHS to ensure its long-term future. Some of our stores are loss-making as we are being charged rents that are too high relative to today’s market. The CVA will address this issue. To quote Nan from the Catherine Tate show - "what a fcking...

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