An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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An Interview with Nils Zündorf: Amazon Product Launch Strategies

Who is Nils Zündorf? Nils is an Executive Director of Factor-A, and has been an eCommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, in particular focusing on Amazon Sponsored Ads and Amazon Demand Side Platform. Nils also has a Masters degree in Information Science from the University of Duisburg-Essen, Germany. Who are Factor-A? Factor-A (part of Dept) are pioneers in Amazon vendor management. They understand that manufacturers and brands need to position themselves online and in eCommerce in order to stay relevant, and Amazon is the most effective way to do this. Their goal is,...

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eBay Hacks: How to Improve Your Listing Quality and Drive Sales in 2020

Creating new eBay listings can be pretty exhausting. From images and EANs to titles and pricing, there are lots of things to consider. In fact, we’d understand if you’re guilty of cutting corners with your eBay listings.Currently, there are around one billion live eBay listings, which means competition is fiercer than ever – especially if you’re a business seller. The eBay algorithm has evolved from what it was and places more importance on relevance, value for money and good service. This means that optimising your listings to a high standard takes time and experience.The good news is we’re here to...

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Amazon A-Z: The Ultimate Guide to Amazon Terminology

It’s fair to say that Amazon is unlike any other online selling platform - it is the cow amongst a herd of sheep. If you’re currently selling on Amazon, or it’s something you’ve looked into in the past you’ll know that Amazon love jargon. It’s all ‘ACoS this… Lightning Deal that…’ and, quite frankly, it’s enough to give you a headache. If you’re fed up of Amazon’s technical language and need some quick answers, this is the guide for you. We’ve put together a glossary of terminology featuring 40 of the most common Amazon terms and what they mean. I’ve tried...

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Everything You Need to Know about Selling via Amazon FBA

Whether you’re looking to earn some side income or selling online is your full time occupation, the impact of Amazon is hard to ignore. Put simply, Fulfillment by Amazon means that when you receive an order, Amazon handles the handling and shipping process for you. Sounds easy, right? As the largest retailer in the world it’s easy to understand why so many online sellers are growing as a result of letting Amazon worry about their logistics.While FBA seems enticing, there are a number of things you should consider to make sure it is a good fit for your business.How...

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Amazon Best Practices Webinar: 5 Tips and Tricks to Promote Listings and Drive Sales

As a global leader in eCommerce, it’s almost as easy to get lost on Amazon as it is in the Amazonian rainforest. With their range of own brand products constantly increasing, it’s becoming harder for outside names to bring their best cards to the table and win.With the help of Amazon expert and founder of Online Seller UK, Prabhat Shah, we’ve put together our top 5 seller optimisation tips aimed at increasing traffic and conversion rates of your products. Fortunately Amazon doesn't change its algorithm as often as other platforms, so these tips are worth remembering.5 Tips and Tricks to...

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Brightpearl Amazon Webinar: How Your Business Can Compete With Amazon

In our latest Amazon webinar with Brightpearl's Stuart Pick we discussed the benefits of automating processes of your eCommerce business. Tech giant Amazon was initially founded in 1994 by Jeff Bezos, starting its days as an online book store. Within a few months it began shipping to countries in every corner of the world, continually growing leaps and bounds to become a $470 billion business spreading into almost every imaginable industry. Nowadays, Amazon represents a huge opportunity for merchants – whether you sell through them as a seller, to them as a vendor or to other businesses as a marketplace. As...

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Amazon Barcodes – FAQs on saving money, getting better visibility and getting more sales

We get asked lots of questions about Amazon barcodes and lots of retailers and sellers get frustrated with the cost of them as if you go to GS1 to get them, they aren't the cheapest thing to get your hands on.If you've never heard of GS1, they are the company that are acknowledged at inventing modern barcoding practices and the idea goes back as far as 1948 in the US when a guy called Norman had an idea at the seaside and drew out a barcode in the sand.  It was then pioneered here in the UK and GTINs were born.The...

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Increase sales on Amazon. From £0 to £9k in 9 months.

With huge net sales of over $107 billion in 2015, and more than 304 million active users, Amazon is truly one of the most exciting, thriving online marketplaces around. eCommerce is quickly overtaking face to face sales in brick and mortar stores, with a big number of online businesses moving towards a clicks and bricks model, a move that very often sees a great increase in sales and profit for the brand, and improved convenience for the customer.Amazon and eBay are two of the biggest eCommerce platforms, creating billions of pounds in revenue every year, and constantly adding more and more...

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How to grow ebay sales in 2017 with some really easy processes

At the recent OnlineSellerUK meetup in Manchester, we did a presentation aimed to help sellers grow ebay sales in 2017 with some handy processes, tips and techniques.The areas we covered included: What tools can you use to research? Easy routes to export for growth Getting the basics right Active content changes Other marketplace opportunitiesYou can view the slides here: Grow your ebay sales in 2017 with some really easy processes from Darren Ratcliffe We had another great turnout for our seller meetup event and if you'd like to know when the next one is, why not check out...

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Finally, ebay have scrapped active content – how does this affect you?

We're sure you'll know by now - ebay have announced that you should abandon Active Content immediately and get your listings into shape following some best practice guidance they have issued.   So, let's have a look at ebay active content and how it will affect you.It's really serious for all sellers to take note of this and look to get their store whipped into shape as soon as possible - they are now also announcing that they are going to sunset storefront templates in the future too, and we expect that to happen late 2017 though no formal date has been...

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