Influencer Marketing: How to Spot Fake Instagram Followers

From ex-Love Islanders to Kardashians, influencer marketing has exploded over the last few years to become a $5-10 billion dollar industry. For many people being an influencer is a full-time job, and those with over 1 million followers can expect to earn around £50k per post. But why is influencer marketing so successful? Well, influencers are often seen to be more ordinary and authentic than traditional celebrities, which makes their recommendations more persuasive. Being an influencer sure sounds good, right?! Unfortunately, you’re not the only one thinking this - recently there’s been an influx of people trying to enter the...

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Google Ads Match Types: How to Find a Match Made in Heaven

Tinder and pay-per-click (PPC) campaigns have more in common than you might think - on both platforms your matches are the key to success. Whether you’re advertising on Google, Bing, Yahoo or Amazon you’ll be asked to set a match type for your keywords. Put simply, this governs how precisely the search engine algorithms will interpret your keywords. The match type you choose is contingent on your advertising goals. If you’re interesting in building brand awareness and visibility your match type will be different than if you’re looking to target a few highly specific leads. It may sound straightforward, but choosing...

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Shopping Cart Abandonment: The Secret to Re-engaging Your Customers

Shoppers adding items to their online baskets then leaving the website without completing the checkout process has become a worldwide phenomenon. Fortunately for eCommerce website owners, virtually abandoned baskets don’t leave anywhere near the amount of clutter as physically abandoned baskets. However what they do leave is a sense of frustration amongst sellers. Why is it that more than 2/3rds of the people who visit an eCommerce website drop out at the last minute? In this blog posts we’ll be exploring the possible causes of shopping cart abandonment (SCA) and some simple practices that will minimise dropouts and maximise revenue....

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“Okay Google, How Can I Optimise My eCommerce Website for Voice Search?”

We’ve all heard the prediction that by 2020 50% of all searches will be voice searches. But what does this mean for eCommerce? It’s fair to say that voice search is changing online shopping. In fact a recent report by OC&C Strategy Consultants states that voice commerce sales reached $1.8 million in 2017 and this figure is set to increase year-on-year, and will hit 40 billion by 2022. We’re strong believers that if you're not evolving you'll get left behind, so if you run an eCommerce business it’s time to ride the voice search wave. Keep reading if you want...

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The 3 Marketing Resolutions Your Business Needs to Make This Year

We’re now officially three days into the New Year and whilst you’ve probably already thought about setting resolutions in your personal life, have you considered setting marketing-related resolutions for your business? Setting goals for 2019 is a good way to reflect on the past year and give yourself a clear vision to work towards in upcoming months.Psychology dictates that people are more likely to stick to resolutions made at the start of the calendar year because it is perceived as a ‘fresh start’. What’s more, writing down your aspirations drastically increases your chance of sticking to them.So, without further...

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Influencer Marketing: The Good, The Bad, The Ugly

Move over X Factor, the next generation of kids aren’t interested in following in the footsteps of Little Mix and One Direction to become pop sensations. Instead, a recent study has shown that around 1/3rd of kids between 6 and 17 aspire to be YouTubers with a further 1/5th aiming to be bloggers or vloggers. Influencer marketing continues to be a growing industry, with sponsored Instagram posts increasing by 198% over the previous year and in the process generating over a billion likes. This is because telling your own customers that your own products are the best is seemingly biased...

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5 Brands That Are Successfully Using ChatBot Marketing

Research shows that the global Internet of Things market will grow 28.5% by 2020. It makes sense, therefore, that consumers expectations are higher than ever before. As such customers want their interactions with brands to be smarter, quicker and more efficient. In order to meet these demands, brands are increasingly turning to Chatbots to bridge the gap between online and offline experiences. Unlike humans, Chatbots are available 24 hours, 7 days a week - they don’t take dinner breaks, sleep or get sick which means they are always ready to have a natter.Here at Digitl, we have a Drift...

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8 Key Dates for Your eCommerce Strategy in Winter 2018

With only two and a bit months left of 2018, it may be tempting to focus all of your efforts on your eCommerce strategy for 2019. Whilst we admit ‘preparation is the key to success’, let's also not forget that the busiest quarter of the year is yet to come.From October to December, there's a plethora of holidays and promotional opportunities your business can make the most of, increasing brand awareness and boosting sales. This is by no means an exhaustive list, rather the most popular events which are relevant to a UK audience.31st October - HalloweenAlthough traditionally the UK have...

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Bing Webinar – The Psychology and Future of Search

First launched in June 2009, Bing is a search engine operated and owned by tech giant, Microsoft. Although it is commonly perceived as only holding a small percentage of the market share, in recent years Bing has gained traction and now 1 in 4 searches are made through the platform. As such, if Bing continue to expand at this rate, it’s likely that within a few years they will be competing with Google for their share of the market. Bing have noticed that their audience is evolving – nearly 2/3rds of their users are under the age of 45, 21%...

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How to grow ebay sales in 2017 with some really easy processes

At the recent OnlineSellerUK meetup in Manchester, we did a presentation aimed to help sellers grow ebay sales in 2017 with some handy processes, tips and techniques.The areas we covered included: What tools can you use to research? Easy routes to export for growth Getting the basics right Active content changes Other marketplace opportunitiesYou can view the slides here: Grow your ebay sales in 2017 with some really easy processes from Darren Ratcliffe We had another great turnout for our seller meetup event and if you'd like to know when the next one is, why not check out...

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Email Marketing – sometimes less can provide so much more

Yesterday (September 19th) we sent out a newsletter to the people we have either recently worked with, or who we would love to work with in the future - it's part of our quarterly email marketing strategy.We wanted to share some really exciting news about our business and help people understand the changes coming up with ebay Active Content.    The events that unfolded were really interesting and have led to me writing this blog post to share with you all.Firstly, if you haven't seen the email you can have a look here.  We do two things when we email people like...

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