Influencer Marketing: How to Spot Fake Instagram Followers

From ex-Love Islanders to Kardashians, influencer marketing has exploded over the last few years to become a $5-10 billion dollar industry. For many people being an influencer is a full-time job, and those with over 1 million followers can expect to earn around £50k per post. But why is influencer marketing so successful? Well, influencers are often seen to be more ordinary and authentic than traditional celebrities, which makes their recommendations more persuasive. Being an influencer sure sounds good, right?! Unfortunately, you’re not the only one thinking this - recently there’s been an influx of people trying to enter the...

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Influencer Marketing: The Good, The Bad, The Ugly

Move over X Factor, the next generation of kids aren’t interested in following in the footsteps of Little Mix and One Direction to become pop sensations. Instead, a recent study has shown that around 1/3rd of kids between 6 and 17 aspire to be YouTubers with a further 1/5th aiming to be bloggers or vloggers. Influencer marketing continues to be a growing industry, with sponsored Instagram posts increasing by 198% over the previous year and in the process generating over a billion likes. This is because telling your own customers that your own products are the best is seemingly biased...

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