An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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An Interview with Nils Zündorf: Amazon Product Launch Strategies

Who is Nils Zündorf? Nils is an Executive Director of Factor-A, and has been an eCommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, in particular focusing on Amazon Sponsored Ads and Amazon Demand Side Platform. Nils also has a Masters degree in Information Science from the University of Duisburg-Essen, Germany. Who are Factor-A? Factor-A (part of Dept) are pioneers in Amazon vendor management. They understand that manufacturers and brands need to position themselves online and in eCommerce in order to stay relevant, and Amazon is the most effective way to do this. Their goal is,...

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An Interview with Eric Karich: Reporting Copyright, Patent and Trademark Infringements on Amazon

Who are SellerGard?          SellerGard is an offshoot of Karich & Associates, a boutique patent firm based in California, US. The program is designed to help protect Amazon sellers with trademarks and patents. Karich & Associates have over 20 years’ experience assisting with design patents, utility patents, trademarks, and research. They have prepared patents for a wide range of inventions and have extensive experience developing international protection strategies.  1. Why do trademarks matter to Amazon sellers? Having a registered trademark is especially important to Amazon sellers because a registration allows sellers to obtain Amazon Brand Registry (ABR), which gives access to Enhanced Brand...

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Amafest October 2019: Speaker Slides

Our second Amazon conference of the year, Amafest, took place yesterday and we had another great turnout! We covered a whole host of topics, from Amazon Ads and image optimisation hacks to Vendor Central secrets. It was great to see you all and we'd love to see you again. The date of our next conference is set for 13th March 2020. We'll let you know when tickets are available.If you missed out yesterday, or simply want to revise your learnings this blog post is for you. Below you can find the full deck of speaker slides from yesterday's event (you're welcome)....

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Amafest 2019: An Interview with Prabhat Shah

After the success of our event last May, our conference in collaboration with Online Seller UK is back! This year on 17th October we will be taking to the stage at UKFast to talk all things Amazon. We’ll be joined by a variety of experts who will be sharing their success stories and providing helpful insight into the world of Amazon.Last week we interviewed the event organiser, Prabhat Shah about what we can expect from Amafest UK. Read on to find out!1. How can people get a ticket?PS: Tickets are available online from https://amafestuk.com. Registration is really easy and...

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