Google Ads Match Types: How to Find a Match Made in Heaven

Tinder and pay-per-click (PPC) campaigns have more in common than you might think - on both platforms your matches are the key to success. Whether you’re advertising on Google, Bing, Yahoo or Amazon you’ll be asked to set a match type for your keywords. Put simply, this governs how precisely the search engine algorithms will interpret your keywords. The match type you choose is contingent on your advertising goals. If you’re interesting in building brand awareness and visibility your match type will be different than if you’re looking to target a few highly specific leads. It may sound straightforward, but choosing...

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The 3 Biggest Obstacles Faced by Amazon Sellers in 2019

For many years eBay was the only option for people wanting to sell products online. In 2000, however, Amazon came along and the online selling landscape was changed instantaneously. Although at first Amazon was reserved for people selling books, CDs and DVDs, it has since expanded to become one of the worlds biggest retailers. With years of experience on their side you’d expect the platform to be smooth-sailing. But in reality this is quite far from the truth, with many sellers maintaining that there is a ‘dark side’ to Amazon.In light of this, and with some help from Prabhat...

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NQ Neighbours: A Guide to Manchester’s Northern Quarter

Back in October last year we embarked on a new venture and made the decision to relocate to Manchester's Northern Quarter. Now 6 months into the big move, we feel like we can quite confidently say that we *love* the NQ. Due to its history as a rag trade and wholesale area, the Northern Quarter is an essential facet of Mancunian identity. In the last 10 years the area has had somewhat of a ‘rags to riches’ transformation. Nowadays it is a unique hub of independent shops, bars, restaurants and apartments. In recent weeks Northern Quarter has also been transformed...

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