20 Amazon Advertising Tips for 2020

Amazon’s selling platform is a growing entity - it is rarely the same thing from one week to the next. Already in 2020, for example, we’ve seen the introduction of new ‘Campaign’ advertising reports, and heard rumours that Amazon will start collecting VAT in more European countries. With all of these changes, it’s hard to keep track of best practices and the most effective techniques for your products. But complacency on your side will cause your Amazon Advertising campaigns to suffer. If you’ve noticed your ACoS increasing, impressions decreasing or your sales fluctuating, it’s probably time to give your ads a...

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eCommerce trends 2020

9 Emerging eCommerce Trends for 2020

It’s fair to say that 2019 has been a year of political chaos, area 51 memes and royal scandals. The looming shadow of Brexit has continued to cast doubt over the economy, in turn stagnating the growth of many industries. Despite this, the eCommerce industry has continued to thrive. In fact, Official National Statistics show that in October 2019 19% of all retail sales happened online, and this is expected to grow to 50% within the next 10 years (The Guardian, 2019).For the third year in a row we’ve researched and pulled together a list of trends that are set...

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Amafest October 2019: Speaker Slides

Our second Amazon conference of the year, Amafest, took place yesterday and we had another great turnout! We covered a whole host of topics, from Amazon Ads and image optimisation hacks to Vendor Central secrets. It was great to see you all and we'd love to see you again. The date of our next conference is set for 13th March 2020. We'll let you know when tickets are available.If you missed out yesterday, or simply want to revise your learnings this blog post is for you. Below you can find the full deck of speaker slides from yesterday's event (you're welcome)....

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2019 Christmas Opening Hours

As Christmas is fast approaching the team are looking forward to spending some well-deserved downtime with family and friends.Our opening hours during the holiday period are as follows:Friday 20th December: 9:00am – 17:00pmMonday 23rd December – Friday 3rd January: CLOSEDMonday 6th January: 9:00am – 17:00pm2019 has been another great year for us. We’ve had lots of exciting website launches – some personal highlights include Eyekit, HMG Paints, Joe Audio and Bridge Insurance.We’re excited about what’s to come in 2020 and we’ve got ambitious plans. Make sure you keep an eye on our social media in early January for a big...

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Influencer Marketing: How to Spot Fake Instagram Followers

From ex-Love Islanders to Kardashians, influencer marketing has exploded over the last few years to become a $5-10 billion dollar industry. For many people being an influencer is a full-time job, and those with over 1 million followers can expect to earn around £50k per post. But why is influencer marketing so successful? Well, influencers are often seen to be more ordinary and authentic than traditional celebrities, which makes their recommendations more persuasive. Being an influencer sure sounds good, right?! Unfortunately, you’re not the only one thinking this - recently there’s been an influx of people trying to enter the...

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Amazon A-Z: The Ultimate Guide to Amazon Terminology

It’s fair to say that Amazon is unlike any other online selling platform - it is the cow amongst a herd of sheep. If you’re currently selling on Amazon, or it’s something you’ve looked into in the past you’ll know that Amazon love jargon. It’s all ‘ACoS this… Lightning Deal that…’ and, quite frankly, it’s enough to give you a headache. If you’re fed up of Amazon’s technical language and need some quick answers, this is the guide for you. We’ve put together a glossary of terminology featuring 40 of the most common Amazon terms and what they mean. I’ve tried...

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Amafest October 2019: A Chat With Our Speakers

For the last 5 years we've been running annual conferences in partnership Prabhat Shah from Online Seller UK. This years conference back in May surpassed all of our expectations and the response we received was wonderful. In light of this we decided to bring Amafest back sooner than expected...

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Amafest 2019: An Interview with Prabhat Shah

After the success of our event last May, our conference in collaboration with Online Seller UK is back! This year on 17th October we will be taking to the stage at UKFast to talk all things Amazon. We’ll be joined by a variety of experts who will be sharing their success stories and providing helpful insight into the world of Amazon.Last week we interviewed the event organiser, Prabhat Shah about what we can expect from Amafest UK. Read on to find out!1. How can people get a ticket?PS: Tickets are available online from https://amafestuk.com. Registration is really easy and...

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5 Common Dropshipping Mistakes You Need To Avoid

So you’ve decided you want to set up an eCommerce dropshipping store. Now what? Well, you’re not alone on this matter. Dropshipping has grown tremendously over the last couple of years and is now estimated to be the chosen fulfillment model for over 33% of online stores. The prospect of being able to easily sell products online without having to worry about shipping, inventory management or up-front costs is understandably desirable. But, like with most things in life, there’s a catch as around 90% of dropshipping stores fail within their first year of operation. In this blog, we’ll be exploring...

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Google Ads Match Types: How to Find a Match Made in Heaven

Tinder and pay-per-click (PPC) campaigns have more in common than you might think - on both platforms your matches are the key to success. Whether you’re advertising on Google, Bing, Yahoo or Amazon you’ll be asked to set a match type for your keywords. Put simply, this governs how precisely the search engine algorithms will interpret your keywords. The match type you choose is contingent on your advertising goals. If you’re interesting in building brand awareness and visibility your match type will be different than if you’re looking to target a few highly specific leads. It may sound straightforward, but choosing...

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The 3 Biggest Obstacles Faced by Amazon Sellers in 2019

For many years eBay was the only option for people wanting to sell products online. In 2000, however, Amazon came along and the online selling landscape was changed instantaneously. Although at first Amazon was reserved for people selling books, CDs and DVDs, it has since expanded to become one of the worlds biggest retailers. With years of experience on their side you’d expect the platform to be smooth-sailing. But in reality this is quite far from the truth, with many sellers maintaining that there is a ‘dark side’ to Amazon.In light of this, and with some help from Prabhat...

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AmafestUK 2019: A Chat with Our Sponsors

Our upcoming Amazon conference, AmafestUK, is less than a month away! We've had a great response so far and tickets are selling rapidly. In light of this we thought we'd sit down with our event sponsors and chat about what people can expect from the conference. Up first we've got Greg Reynolds, founder of Zon Support.Join us on the 23rd May 2019 at UKFast for a full day of expert Amazon insights. To claim your ticket, click here.Andrew Norman - ShipStation1.What are you most excited for about Amafest?ShipStation has deep experience working with merchants selling across multiple marketplaces and...

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NQ Neighbours: A Guide to Manchester’s Northern Quarter

Back in October last year we embarked on a new venture and made the decision to relocate to Manchester's Northern Quarter. Now 6 months into the big move, we feel like we can quite confidently say that we *love* the NQ. Due to its history as a rag trade and wholesale area, the Northern Quarter is an essential facet of Mancunian identity. In the last 10 years the area has had somewhat of a ‘rags to riches’ transformation. Nowadays it is a unique hub of independent shops, bars, restaurants and apartments. In recent weeks Northern Quarter has also been transformed...

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AmafestUK 2019: Exclusive Interviews with Our Keynote Speakers

After three successful years, we're back in Manchester on Thursday 23rd May 2019 for our annual conference in collaboration with Online Seller UK. This year we're focusing solely on Amazon, the tech-giant that eCommerce businesses and online sellers simply cannot afford to ignore. We'll be discussing everything from pricing strategies, PPC and private label brand protection to social selling and how to scale your business. The event will be a great opportunity to learn valuable insights, share tips and mingle with some of the industry's key players.In the run up to AmafestUK we'll be sharing interviews with each of...

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BigCommerce vs WooCommerce: Everything You Need to Know

Last year global eCommerce sales amounted to nearly 3.5 trillion dollars! With statistics like this, it’s no surprise that people are turning to the online world to expand their businesses and sell their products. In fact, Bizain found that traditional brick and mortar retail stores’ footfall is declining by 15% year-on-year.If you’re hoping to take your business online in 2020 there are lots of different eCommerce solutions to choose from. To help you decide which platform is the best fit for your business we’re going to be sharing a series of blog posts comparing 4 popular solutions: Big Commerce,...

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