Greg Reynolds – Zon Support

1.What are you most excited for about Amafest?

There are not many Amazon focused events in the UK so the opportunity to attend one, especially not down in London, has to be a real advantage.

2. What is your best advice for finding a suitable product to sell on Amazon?

Here’s your 90 day challenge. Find any product and go through the process of sourcing it, shipping it and uploading it for sale. Writing your listing, organising images, researching keywords and many other moving parts on Amazon requires practice. You will learn a huge amount. Maybe just 200 pieces – look at this as an investment in your education, not a cost. You’ll probably be able to firesafe them at a cost if the product is an absolute dud anyway!

Here’s your 90-day challenge. Find any product and go through the process of sourcing it, shipping it and uploading it for sale. Writing your listing, organizing images, researching keywords and many other moving parts on Amazon requires practice. You will learn a huge amount. Maybe just 200 pieces – look at this as an investment in your education, not a cost. You’ll probably be able to firesale them at cost if the product is an absolute dud anyway!

3. In 2016 the amount of sellers using Fulfillment by Amazon rose by 70%, do you think it’s worthwhile?

There is no choice, you must go FBA which gives you access to millions of Prime members, many of whom select their option to only view Prime-available products. In addition, they will trust a Prime product far more than an FBM.

4. What is your opinion on Amazon private labels? Would you recommend it as a way of protecting and controlling your products?

Private Labels enable you to build a brand and a loyal following. If you want to protect your future PLUS have a saleable business in three to five years, this is your journey.

5. What’s the best way of dealing with negative reviews? Do they matter?

Absolutely they matter! Reply to a low-star review as soon as it lands. First take a big breath and a coffee will help! Strip away all emotion as you do not want to get into an argument online with this customer. Make it personal and encourage them to contact you to talk further.

6. Do you think drop shipping is a good idea or does it give too much control to someone else in terms of packaging, compliance with regulations and overall reputation?

I am not a fan of drop shipping although many Amazon sellers do very well with this model. I much prefer to build a brand with the ultimate goal to sell it so I get a greater return for my time and investment.

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