An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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An Interview with Nils Zündorf: Amazon Product Launch Strategies

Who is Nils Zündorf? Nils is an Executive Director of Factor-A, and has been an eCommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, in particular focusing on Amazon Sponsored Ads and Amazon Demand Side Platform. Nils also has a Masters degree in Information Science from the University of Duisburg-Essen, Germany. Who are Factor-A? Factor-A (part of Dept) are pioneers in Amazon vendor management. They understand that manufacturers and brands need to position themselves online and in eCommerce in order to stay relevant, and Amazon is the most effective way to do this. Their goal is,...

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eBay Hacks: How to Improve Your Listing Quality and Drive Sales in 2020

Creating new eBay listings can be pretty exhausting. From images and EANs to titles and pricing, there are lots of things to consider. In fact, we’d understand if you’re guilty of cutting corners with your eBay listings.Currently, there are around one billion live eBay listings, which means competition is fiercer than ever – especially if you’re a business seller. The eBay algorithm has evolved from what it was and places more importance on relevance, value for money and good service. This means that optimising your listings to a high standard takes time and experience.The good news is we’re here to...

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An Interview with Eric Karich: Reporting Copyright, Patent and Trademark Infringements on Amazon

Who are SellerGard?          SellerGard is an offshoot of Karich & Associates, a boutique patent firm based in California, US. The program is designed to help protect Amazon sellers with trademarks and patents. Karich & Associates have over 20 years’ experience assisting with design patents, utility patents, trademarks, and research. They have prepared patents for a wide range of inventions and have extensive experience developing international protection strategies.  1. Why do trademarks matter to Amazon sellers? Having a registered trademark is especially important to Amazon sellers because a registration allows sellers to obtain Amazon Brand Registry (ABR), which gives access to Enhanced Brand...

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