COVID-19 – Business as unusual

Lots of businesses are updating their customers with their response to how they are dealing with the situation surrounding the COVID-19 outbreak - we actually had a team discussion on this yesterday about what we felt was best for ourselves, families and community.Given the encouragement last night on remote working, we felt it only fair to update everyone on how we're dealing with things at Digitl. Working environment We decided yesterday morning (March 16th) that it would be our last day in the office.   For me this is a welcome move as for those of you that commute in from Oldham will...

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Magento 1 End of Life: Planning for the Future

Almost 13 years after its implementation, Magento 1’s lifespan is coming to an end. Back in 2015, upon announcing the release of Magento 2, Adobe set Magento 1’s end-of-life date as November 2018. This was subsequently pushed back a further 18 months to allow merchants to research their options and confidently plan for the future. Now, Magento 1’s end-of-life is just 4 months away on 30th June 2020.If you’re one of many merchants still using Magento 1 to power your online store you may be wondering what implications this end-of-life will have and what options are available to you? Keep...

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An Interview with Sylvia Stefanowicz: How to Sell in the Clothing Category on Amazon

Who is Sylvia Stefanowicz? Sylvia has been a passionate entrepreneur all of her life. After graduating from London School of Economics in 2005, Sylvia joined HSBC in the commercial/corporate segment. She worked at HSBC for 13 years before leaving to start her own business venture, Bilbette. Bilbette are a specialist lingerie brand, with over 30,000 bras alone. She feels that her work-related success is due to her perseverance, focus and ‘can-do’ attitude.   1. 'Clothing & Accessories is an ungated Amazon category, which means it is highly saturated with lots of products. Does this make it difficult to sell fashion items on Amazon? Yes,...

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An Interview with Nils Zündorf: Amazon Product Launch Strategies

Who is Nils Zündorf? Nils is an Executive Director of Factor-A, and has been an eCommerce consultant for 10 years. He specialises in the development and scaling of paid advertising measures, in particular focusing on Amazon Sponsored Ads and Amazon Demand Side Platform. Nils also has a Masters degree in Information Science from the University of Duisburg-Essen, Germany. Who are Factor-A? Factor-A (part of Dept) are pioneers in Amazon vendor management. They understand that manufacturers and brands need to position themselves online and in eCommerce in order to stay relevant, and Amazon is the most effective way to do this. Their goal is,...

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eBay Hacks: How to Improve Your Listing Quality and Drive Sales in 2020

Creating new eBay listings can be pretty exhausting. From images and EANs to titles and pricing, there are lots of things to consider. In fact, we’d understand if you’re guilty of cutting corners with your eBay listings.Currently, there are around one billion live eBay listings, which means competition is fiercer than ever – especially if you’re a business seller. The eBay algorithm has evolved from what it was and places more importance on relevance, value for money and good service. This means that optimising your listings to a high standard takes time and experience.The good news is we’re here to...

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An Interview with Eric Karich: Reporting Copyright, Patent and Trademark Infringements on Amazon

Who are SellerGard?          SellerGard is an offshoot of Karich & Associates, a boutique patent firm based in California, US. The program is designed to help protect Amazon sellers with trademarks and patents. Karich & Associates have over 20 years’ experience assisting with design patents, utility patents, trademarks, and research. They have prepared patents for a wide range of inventions and have extensive experience developing international protection strategies.  1. Why do trademarks matter to Amazon sellers? Having a registered trademark is especially important to Amazon sellers because a registration allows sellers to obtain Amazon Brand Registry (ABR), which gives access to Enhanced Brand...

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BigCommerce vs Magento: Everything You Need to Know

Statistics show that the eCommerce industry is currently growing by 23% year-on-year, with the number of digital buyers expected to hit 2.14 billion next year. If you’re thinking of taking your business online, 2020 is the perfect time to do it.From Shopify and BigCommerce, to Magento and WooCommerce, there are tons of eCommerce platforms you can build your website with. But choosing the most adequate match for your business can be tricky. In the second installment in a series of blog posts exploring popular eCommerce solutions, we’re comparing Magento and BigCommerce. What is BigCommerce? BigCommerce is a SaaS, cloud-based eCommerce store builder...

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Webinar: BigCommerce vs Magento

The sunsetting of support is very much on the horizon for Magento 1.9.x. Many online retailers are comparing other SaaS eCommerce platforms to Magento as part of their due diligence. In this webinar, Karen is joined by Ashley to take you through some of the starting points to make an informed decision. In this BigCommerce vs Magento webinar:Upgrades & Security Total Cost of Ownership Flexibility & Customisation Cost of Ownership Growth to the next level Headless Commerce Case StudiesTake a look and let us know your thoughts - if you would like to have a chat through the options that...

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20 Amazon Advertising Tips for 2020

Amazon’s selling platform is a growing entity - it is rarely the same thing from one week to the next. Already in 2020, for example, we’ve seen the introduction of new ‘Campaign’ advertising reports, and heard rumours that Amazon will start collecting VAT in more European countries. With all of these changes, it’s hard to keep track of best practices and the most effective techniques for your products. But complacency on your side will cause your Amazon Advertising campaigns to suffer. If you’ve noticed your ACoS increasing, impressions decreasing or your sales fluctuating, it’s probably time to give your ads a...

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BigCommerce vs WooCommerce: Everything You Need to Know

Last year global eCommerce sales amounted to nearly 3.5 trillion dollars! With statistics like this, it’s no surprise that people are turning to the online world to expand their businesses and sell their products. In fact, Bizain found that traditional brick and mortar retail stores’ footfall is declining by 15% year-on-year.If you’re hoping to take your business online in 2020 there are lots of different eCommerce solutions to choose from. To help you decide which platform is the best fit for your business we’re going to be sharing a series of blog posts comparing 4 popular solutions: Big Commerce,...

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