Google Ads Match Types: How to Find a Match Made in Heaven

Tinder and pay-per-click (PPC) campaigns have more in common than you might think - on both platforms your matches are the key to success. Whether you’re advertising on Google, Bing, Yahoo or Amazon you’ll be asked to set a match type for your keywords. Put simply, this governs how precisely the search engine algorithms will interpret your keywords. The match type you choose is contingent on your advertising goals. If you’re interesting in building brand awareness and visibility your match type will be different than if you’re looking to target a few highly specific leads. It may sound straightforward, but choosing...

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WooCommerce vs Magento – Whats Right for My Business?

When it comes to eCommerce, WooCommerce and Magento are two of the common heavyweights in the 'open source' eCommerce market.   In fact, they are the most common platforms we get asked about.  There are key factors that help you decide which is right for you - so we thought why not share them with you if you're considering the pros and cons of WooCommerce vs Magento. Bespoke design vs Theme & Template website design This is a whole discussion in it's own right - but I wanted to quickly cover what this means.  With a bespoke design, the visual aspect of the...

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