eCommerce Insights: How to Design and Create Powerful Website Banners

Whether you call them banners, headers, heroes or carousels one thing is certain - they are an essential component of eCommerce success. They're likely to be one of the first things your customers see when they land on your homepage, so it’s important to get them right. Done correctly, they can drive sales and conversions. But if they are created carelessly they may have the opposite effect and instead confuse customers.via GIPHYIn this blog post we’ll be laying out the banner basics. This is helpful to know regardless of whether you’re creating the banner yourself or hiring a designer....

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Everything You Need to Know about Selling via Amazon FBA

Whether you’re looking to earn some side income or selling online is your full time occupation, the impact of Amazon is hard to ignore. Put simply, Fulfillment by Amazon means that when you receive an order, Amazon handles the handling and shipping process for you. Sounds easy, right? As the largest retailer in the world it’s easy to understand why so many online sellers are growing as a result of letting Amazon worry about their logistics.While FBA seems enticing, there are a number of things you should consider to make sure it is a good fit for your business.How...

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10 WordPress Plugins That Everyone Should Be Using This Year

A recent study found that 31% of websites on the internet are powered by WordPress. Due to it’s easy-to-use functionality and many integrations, it’s no surprise that it’s the first choice for people looking to expand their digital presence. Although WordPress on its own is great, using plugins can really enhance its capabilities to ensure your website is secure, optimised, looks good and performs well.With over 54,000 plugins to choose from getting started may seem daunting, however we’ve done all the hard work for you. In this article you’ll find 10 amazing WordPress plugins that we use on most...

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The 3 Marketing Resolutions Your Business Needs to Make This Year

We’re now officially three days into the New Year and whilst you’ve probably already thought about setting resolutions in your personal life, have you considered setting marketing-related resolutions for your business? Setting goals for 2019 is a good way to reflect on the past year and give yourself a clear vision to work towards in upcoming months.Psychology dictates that people are more likely to stick to resolutions made at the start of the calendar year because it is perceived as a ‘fresh start’. What’s more, writing down your aspirations drastically increases your chance of sticking to them.So, without further...

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